With the help of Shades EQ Bonder Inside’s all-in-one bond and tone technology, you can help your clients achieve an Insta-worthy glossy finish by reducing hair alkalinity. Healthy hair remains a #1 Priority for clients across the board who come in for a colour treatment – especially blonde clients. Move over icy and cold, it’s time for a new Shades EQ Bonder Inside Ash Gold. Searches for ‘Ash Gold’ on Google have risen by +45% in the last 12 months with clients looking to embrace golden tones to enhance their balayage blends for long-lasting Greige tones. Over the past year, there has been a shift in client demand for icy, ultra-cool blonde tones to balanced, luminous and natural finishes. Here, the Redken team explain how to achieve the perfect ‘Greige’ hair colour.
Blonde hair trends are shifting and it’s time for you to tackle them.
